Monday 3 October 2011

Target Audience

Audience Demographics -
  •  Our target audience for our thriller opening is 16-25 Year olds (with horror and suspense primarily aimed at younger girls)
  • The reason we believe that our film is aimed at this particular audience, is due to our main character being within this age group.  The movie is aimed at students, either at college or university, because they are frequently using bus', so the film would relate to them, and therefore have more impact.
  • The uses and gratifications for watching a thriller movie is for escapism, and to experience situations that you haven't experienced before. Another aspect of our audience is that they should be a passive audience, in oppose to active. They would be watching the movie for entertainment purposes, rather than taking is too seriously.


Demographic profile 
Social class: Middle class
Gender: Female
Occupation: Student 
Age: 15+
Nationality: British
Interests: Thrill seeking, watching films, social aspirer.











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